A selection
Longevity: Who Is Afraid of Growing Old?
According to data from Italy’s National Institute of Statistics (ISTAT), the life expectancy of a 65-year-old in Italy has risen to more than 20...
The Flyer: Still a Relevant Tool
Does the supermarket flyer belong to the past? Absolutely not! But a single format is no longer enough. In fact, 80% of Italians say they use flyers...
Have you ever shopped in a Pet Store?
Half of Italians (56%) have purchased from a pet store, a specialized channel dedicated to those who live with a pet. This is a significant...
Were Italians Aware of the Referendums to be held in June?
With just about one month to go before the referendum dates, more than half of Italians are still not informed. Only almost one in ten adults,...
Nuclear Energy: Supporters and Opponents
Yesterday, at the event “Sustainable Nuclear Energy: Italy Starts Again,” Matteo Salvini stated: “Every week of delay on nuclear energy is a theft...
For a Culture of Renewable Energy Communities
After years of regulatory development and pilot projects, the time has come to promote the growth of Renewable Energy Communities (RECs). It is...
Italians’ Indecision before the European Elections
More than one in five Italians remained undecided until the very last moment regarding whom to vote for the European elections. Our survey,...
The 2024 Elections: how much do we know about them?
The year 2024 will be (and in part already has been) full of electoral events. This led us to ask a simple question: how informed are Italians about...
The “Within Reach” City: how long does it take to get to a theatre?
How long does it take you to reach the nearest theatre from your home, whether on foot or by public transport? Would you be able to answer that...
Gender differences in animal-free diets
Nearly one in three Italians tries to follow a vegetarian or vegan diet, but the share of those who do so consistently drops to 14%. Women are more...
The pleasure of online grocery shopping
In the past year alone, the share of household grocery shoppers who use online grocery services at least once every two weeks has increased by 8%....
Bookstore sales are growing thanks to promotions, assortment, and the appeal of the bookstore experience
Last Friday, May 19, the data collected by Pepe Research on behalf of the Italian Publishers Association (AIE) on book purchasing habits in...
Latest data collected by pepe research on reading among very young audiences
The data collected by Pepe Research for AIE were presented at the Bologna Children’s Book Fair. On Tuesday, March 7, findings from Pepe...
Masks On or Masks Off?
Since June 28, the use of masks has been relaxed: they are now mainly required indoors, outdoors when crowded, and on public transport. But what do...
Italians’ trust levels toward institutions during Covid
These months have been particularly challenging for our country, and it is precisely in such times that it becomes essential to rely on institutions...
Reading is more and more female-oriented
Reading is increasingly a female activity: 71% of women and 59% of men between the ages of 14 and 75 read books. This is confirmed by a survey...