Research is the spice of strategy

Who we are

Tools

Sale e Pepe Projects

Activities

Pepe Research is a sociopolitical and market research company. In a rapidly evolving world, conducting research ensures the definition of successful strategies.

Pepe Research aims to support and help companies, associations, and institutions with their growth, offering tools to help enter new markets, expand their customer base, and explore and understand strategic aspects of their business.

Because knowledge helps improve your decisions.

Who we are

Pepe Research was founded in October 2012 by Paola Merulla and Elena Salvi, drawing on an idea developed through more than twenty years of experience in the field.

The founding partners have shared much of their professional experience: from their early career days at the Higher Institute of Sociology and in academia, to their long experience at ISPO, the institute founded by Professor Mannheimer, where they boht held managerial roles for many years.
Pepe Research supports leading companies in numerous industries.

Among their greatest prides is the loyalty of their clients, which rewards the dedication, care, and professionalism invested in every single project.

Pepe Research is an Assirm associate, the most important Italian market research association which certifies the quality of all its members.

Paola Merulla

Partner at Pepe Research, she has over 25 years of experience in political studies and opinion polling. She has conducted research for leading national media outlets (Corriere della Sera, Rai, RTL…) and for the country’s major institutions (the Office of the Prime Minister, the Office of the President of the Republic, Regional Presidents, political parties…).

She has frequently led strategic research for major corporate clients (SEAT-Pagine Gialle, AC Milan, LA7, AMA Roma…), ias well as clients in large-scale retail (e.g., Coop Lombardia, Esselunga, Il Gigante, MD…), the food and beverages industry (Deliziosa, Caffè Motta…), and in the non-profit sector (Fondazione Cariplo, AIRC, Punto Sud, Fondazione Archè…).

An expert in statistics with a particular focus on defining rigorous methodological frameworks, she has long supported companies and institutions for years in shaping their strategies.

Elena Salvi

Elena Salvi, partner at Pepe Research, has more than twenty years of experience in strategic and marketing research across a wide range of sectors: finance (for Banca Farmafactoring, Intesa SanPaolo, Carta Sì…), trade associations (Assografici, Confindustria…), the Energy and Utilities sector (Enel, ENI, Sorgenia, Anigas, Cidiu, LGH, Comieco…), Health (Cergas Bocconi, Helsinn, Novartis, ALK, NTC…) and IT (SAP, Intel, The Innovation Group…). She has extensive experience in reputation, brand-image, customer satisfaction and experience studies, and all areas of marketing research.

With a long-standing interest in social marketing studies, she helps companies respond to changes in society.

Our tools

Pepe Research integrates established qualitative and quantitative research methodologies with the latest and ever-evolving techniques in the field.
Targets of analysis: general public, companies, opinion leaders, key stakeholders, institutions, trade associations, consumers, clients, audiences, patients, medical staff, and more.
Ad hoc and multi-client surveys in Italy and abroad.

Quantitative studies

CATI, CAMI, CAWI, MAWI, Personal and Multichannel

Qualitative studies

in location or online focus groups, personal interviews, bulletin board, desk research

Quali-quantitative studies

social media listening, informed surveys

Additional ingredients

Pepe Research flourishes within VM6, where research finds new inspiration and more effective ways of expressing itself. VM6 is a group of complementary entities, each with their specific and highly specialized expertise in the different fields of communication, integrating their skills according to the needs of each client.

Video production, graphics, new media, photography, multilingual communication, and market research, brought together in a 15th-century Visconti villa, a hidden gem in Milan.

A unique location for practical and effective solutions.

Villa Mirabello, 6. The place of ideas

News

Some news from our studies

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The Flyer: Still a Relevant Tool

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