Half of Italians (56%) have purchased from a pet store, a specialized channel dedicated to those who live with a pet.
This is a significant percentage, considering that 37.3% of Italians have a pet at home, according to Eurispes 2024 data. 🐾
Pet stores, therefore, undoubtedly position themselves as a point of reference, perhaps leveraging the wide selection offered.
Yet, while it’s true that for many they represent an important channel, it’s also true that almost half of those who purchased from a pet store (46%) say they did so more than a month ago, evidently using these stores more sporadically and less consistently. 🐱🐶
Watch and share this content on our LinkedIn profile.