In the past year alone, the share of household grocery shoppers who use online grocery services at least once every two weeks has increased by 8%.
In other words, those responsible, either alone or together with other family members, for purchasing food and grocery products are increasingly turning to online services on a regular basis.
This significant increase is driven primarily by the 6% rise in the quota of consumers who use online grocery services at least once a week.
In conclusion, online grocery shopping is becoming a genuine alternative to in-store shopping, not only for occasional purchases but increasingly for regular, recurring grocery needs.
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