Sale e Pepe projects
Research tools to better understand a changing world
Sustainable development
Economic growth is increasingly tied to sustainable development, driven by ethical considerations, rational decision-making and the evolution of national and international regulations.
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Pepe Research monitors public attitudes toward the 2030 goals. It supports companies with ad hoc projects to study support for policies related to social inclusion, sustainability, ESG initiatives, and sustainability reporting.
It closely monitors the energy sector, with particular attention to the energy transition, the creation of renewable energy sources, and the deployment of new plants. With its “thinking CSR” project, it also supports the identification of investments in widely-supported, effective, and brand-consistent CSR initiatives.
Innovation
A look at the evolution of the digital environment, both in terms of emerging social dynamics and new research methods.
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Specifically:
- Digital B2B: Studies on corporate digitalization, ongoing evolutionary projects, motivational levers, and internal dynamics of small and large businesses.
- Population and digital innovation: e-commerce, digital payments, adoption of innovative technologies by families, smart cities, AI… How people are entering the future.
- Digitalization and inclusion: risks and opportunities linked to digitalization for vulnerable or non-technologically trained targets
- Research and innovation: digital twins, dashboards, AI…
Participatory democracy
Traditional and innovative ways to understanding public opinion to better understand the electorate.
Drawing on its extensive experience, Pepe Research conducts political analyses of potential voter markets and electoral trends, campaign communication strategies, and all aspects of national and local public life.
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These studies are complemented by other lines of research:
The informed survey: an aid to policymakers on common interest issues where citizens’ participation is important. A tool to increase citizen awareness and ensure that administrators gather thoughtful opinions. A survey in which a well-informed and empowered population is able to express its preferences.
Skilled View – Experts’Opinion: a survey shared among a sample of experts in the most crucial sectors for the country, such as economy, environment, innovation, culture, health, public administration, non-profits, infrastructure, international affairs… A project aimed at collecting expert opinions on the state of the country: qualified opinions that help us understand Italy’s performance, with political and economic insights. A useful tool for political, economic, and institutional decision-makers.
City monitor: a project that monitors individual cities’ satisfaction with the work of mayors and local administrations across specific areas of activity.
Cultural consumption
Pepe Research has extensive experience conducting studies that explore how cultural consumption is evolving in Italy.
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This is reflected in the annual Observatory on Reading and Cultural Consumption, which has been running for several years on behalf of AIE, the Italian Publishers Association, with a completely original approach: monitoring changes in engagement with culture in relation to developments in technology and changes in household lifestyles.
This Observatory has become a point of reference and a highly anticipated event for industry professionals, the media, and the general public.
Cultural consumption, with a particular focus on reading, cinema, theatre, museums, bookstores, libraries… at both national and local levels.
This data can be used to launch local events, identify new publishing products, including those targeting specific demographics, plan policies to incentivize and support the dissemination of cultural consumption, as well as define sector strategies, etc.
News and debates
Surveys that make the news, or create the news, that draw attention. Pepe Research has been supporting communications agencies for years in identifying research topics that can attract the media or become opportunities for events and debates.
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Today, Pepe can also support companies by providing visual and video content to make the insights gathered more engaging and accessible.
We also conduct visual surveys, where the visual presentation plays an important role in showcasing the company to stakeholders, using content that can be serious and relevant or playful and informative/entertaining.
We also offer event surveys: analysing the effectiveness of an invitation-only event through instant feedback. This is a flexible and easy-to-use solution to quickly assess your initiatives and gather information on brand perception among a target audience with a defined interest.
Surveys to support communication.
