Le nostre principali
aree di intervento

Strategic Marketing

Customer satisfaction surveys, concept tests, product and package tests, advertising pre-tests and tracking, creative teams (including illustrators), actual and potential market segmentation, communication tools, company database analysis, social listening, image and reputation studies…

Events and Communication

Studies to support communications at different levels.
Content creation for events or media communications (current events, topics relevant for the public interest and aligned with brand values, etc.); evaluation of event success, identification of communication levers, pre- and post-advertising tests, logo, naming, and packaging studies; ideation research; analysis of communication recipients and their media consumption; pre-and post-social media communication analysis.

Political Institutions

Electoral market analysis (voting orientation, voters flows, market potential); strategic campaign communications studies; image and popularity of candidates in political and administrative elections. Reputation of political parties, political figures, and institutions. Analysis of official election results. Monitoring of citizen satisfaction with key public administration actions. Analysis of citizen needs and expectations. Support in the creation of online editorial platforms (political consulting, desk analysis, data entry management, including real-time data entry during vote counting, etc.).

Social listening for marketing

Listening to emerging social trends and cultures to orient marketing activities based on emerging needs and targets.
Analysis of socially disadvantaged areas (elderly, disabled, new poverty, challenging neighbourhoods, etc.).
Analysis of public administration stakeholders and social policies: nonprofits, citizens, volunteers.

Energy

Public sentiment on key energy transition issues: prosumer citizens, renewable energy, nuclear energy, energy savings and efficiency. Establishment of new energy plants.
Attractiveness and drivers of choice for energy solutions and players. Levels and channels of information. Surveys focusing on the population, companies, and opinion leaders.

Finance

Customer satisfaction, image, reputation. Target profiling. Product/service testing. Interface usability. Branch analysis. Traditional and innovative touchpoints. Analysis by target audience and specific needs. CSR, social impact, communication…

Food & Beverage

Support for development activities: market and competitive landscape research, positioning, SWOT analysis, branding and rebranding, communication campaign development, advertising tracking, brand perception, customer satisfaction, product development, etc.

Large distribution

Surveys and strategic studies for large-scale retail clients.
Surveys on image, customer satisfaction and experience, critical areas of single stores, expansion projects (e-commerce, etc.), advertising tracking, TV campaign testing, etc.

Health & Pharma

Healthcare surveys. Studies on patients or professionals (general practitioners, specialists, or hospital decision makers). Studies on disease experiences, patients experiences, and care and support needs, self-care awareness, healthcare-technology product testing, disease conditions knowledge and attention to screening, internal company data analysis, satisfaction with B2B company services, clinical institutions image and appeal, new healthcare initiatives development.

No Profit

Studies dedicated to support nonprofits organizations: fundraising communications studies, effectiveness analyses of implemented support initiatives, surveys on the needs of specific target groups (e.g., patient associations), image and stakeholder evaluation studies, awareness analyses, and public awareness assessments on socially relevant issues. Evaluation of the effectiveness of interventions.

Academia

Support for universities in survey collection and questionnaire administration: testing, questionnaire refinement, target identification, interviews administration, quality control, sampling plans.

B2B

Distribution of target business surveys, across various sectors and roles. For example, IT managers, marketing managers, purchasing managers, HR managers, freelancers, store managers, etc. B2B market surveys, or internal climate, image and reputation studies, franchise networks, and much more.

Associations

Studies for trade associations of different sizes: in-depth analyses of industry-specific issues, the evolution of the target market, end-consumer needs, behaviours and values, and consumer styles. Analysis among members: association’s image, needs, satisfaction, development ideas, and sense of belonging. Analysis of issues of collective interest to create communications materials for their sector. Analysis of industry data: estimated turnover for specific sectors, personnel costs, and more.

And more

It’s impossible to list all the areas we’ve worked in or could work in. We enjoy working on a bespoke basis and applying our full professionalism to each individual client.

If your request is unusual or doesn’t fall into these areas, please contact us and let’s discuss it together.