Sale e Pepe projects
Strumenti di ricerca per comprendere al meglio il mondo che cambia
Sustainable development
Because economic growth is increasingly tied to development sustainability, due to ethics, rationality, and the evolution of national and international regulations.
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Pepe Research monitors public feelings toward the 2030 goals. It supports companies with ad hoc projects to study support policies related to social inclusion, sustainability, ESG initiatives, and sustainability reporting.
It closely monitors the energy sector, with particular attention to the energy transition, the creation of renewable energy sources, and the deployment of new plants. With its “thinking CSR” project, it also supports the identification of investments in shared, effective, and brand-consistent CSR initiatives.
Innovation
A look at the evolution of the digital environment in terms of both new social dynamics and research methods.
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Specifically:
- Digital B2B: Studies on corporate digitalization, ongoing evolutionary projects, motivational levers, and internal dynamics of small and large businesses.
- Population and digital innovation: e-commerce, digital payments, adoption of innovative technologies by families, smart cities, AI… How people are entering the future.
- Digitalization and inclusion: risks and opportunities linked to digitalization for vulnerable or non-technologically trained targets
- Research and innovation: digital twins, dashboards, AI…
Participatory democracy
Old and new ways of listening to public opinion for a better understanding of the electorate opinion.
Pepe Research, drawing on its extensive experience, conducts political analyses of potential markets and electoral flows, campaign communication strategies, and everything related to national and local public life.
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These studies are complemented by other lines of research:
The informed survey: an aid to policymakers on common interest issues where citizens’ participation is important. A tool to increase citizen awareness and ensure that administrators gather thoughtful opinions. A survey in which a well-informed and empowered population is able to express its preferences.
Skilled View – The Opinion of Experts: a survey shared among a sample of experts in the most crucial sectors for the country, such as economy, environment, innovation, culture, health, public administration, non-profits, infrastructure, international affairs… A project aimed at collecting expert opinions on the state of the country: qualified opinions that help us understand Italy’s performance, with political and economic insights. A useful tool for political, economic, and institutional decision-makers.
City monitor: a project that monitors individual cities’ satisfaction with their mayor or local administrators, in each single aspect.
Cultural consumption
Pepe Research has collected extensive experience in studies that delve into issues related to the evolution of Italians’ cultural consumption.
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This is also thanks to the annual Observatory on Reading and Cultural Consumption, which has been running for several years on behalf of AIE, the Italian Publishers Association, with a completely original approach: monitoring changes in approaches to culture in relation to evolving technological levels and family lifestyles.
This Observatory has become a point of reference and a highly anticipated event for industry professionals, the media, and the general public.
Cultural consumption, with a particular focus on reading, cinema, theatre, museums, bookstores, libraries… at both national and local levels.
This data can be used to launch local events, identify new publishing products, including those targeting specific demographics, plan incentives and support policies for the dissemination of cultural consumption, as well as define sector strategies, etc.
News and debates
Surveys that make the news, or create the news, that draw attention. Pepe Research has been supporting communications agencies for years in identifying research topics that can attract the media or become opportunities for events and debates.
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Today, Pepe can also support companies by providing graphic or video supports to make the insights gathered more engaging and accessible.
We also conduct visual surveys, where the interface becomes important to present the company to stakeholders, using content that can be serious and relevant or playful and informative/entertaining.
We also offer event surveys: analysing the effectiveness of an invitation-only event through instant feedback. This is a flexible and easy-to-use solution to quickly assess your initiatives and gather information on brand perception among a target audience with defined interest.
Surveys to support communication.
