Who we are
Pepe Research was founded in October 2012 by Paola Merulla and Elena Salvi, drawing on an idea developed through more than twenty years of experience in the field.
Pepe Research was founded in October 2012 by Paola Merulla and Elena Salvi, drawing on an idea developed through more than twenty years of experience in the field.
The founding partners have shared much of their professional experience: from their early career days at the Higher Institute of Sociology and in academia, to their long experience at ISPO, the institute founded by Professor Mannheimer, where they both held managerial roles for years.
Pepe Research supports leading companies in numerous industries.
Among their greatest prides is the loyalty of their clients, which rewards the dedication, care, and professionalism invested in every single project.
Pepe Research is an Assirm associate, the most important Italian market research association which certifies the quality of all its members.
Paola Merulla
Partner at Pepe Research, she has over 25 years of experience in political studies and opinion polling. She has conducted research for leading national media outlets (Corriere della Sera, Rai, RTL…) and for the country’s major institutions (the Office of the Prime Minister, the Office of the President of the Republic, Regional Presidents, political parties…).
She has frequently led strategic research for major corporate clients (SEAT-Pagine Gialle, AC Milan, LA7, AMA Roma…), as well as clients in large-scale retail (e.g., Coop Lombardia, Esselunga, Il Gigante, MD…), the food and beverages industry (Deliziosa, Caffè Motta…), and in the non-profit sector (Fondazione Cariplo, AIRC, Punto Sud, Fondazione Archè…).
An expert in statistics with a particular focus on defining rigorous methodological frameworks, she has long supported companies and institutions for years in shaping their strategies.
Elena Salvi
Elena Salvi, partner at Pepe Research, has more than twenty years of experience in strategic and marketing research across a wide range of sectors: finance (for Banca Farmafactoring, Intesa SanPaolo, Carta Sì…), trade associations (Assografici, Confindustria…), the Energy and Utilities sector (Enel, ENI, Sorgenia, Anigas, Cidiu, LGH, Comieco…), Health (Cergas Bocconi, Helsinn, Novartis, ALK, NTC…) and IT (SAP, Intel, The Innovation Group…). She has extensive experience in reputation, brand-image, customer satisfaction and experience studies, and all areas of marketing research.
With a long-standing interest in social marketing studies, she helps companies respond to changes in society.